Super Hi-Fi has introduced Rosetta Traffic, which it describes as a solution to integrate existing broadcast traffic tools into its cloud-based radio management and playout services.
“With Rosetta Traffic, Super Hi-Fi customers can now deliver broadcast advertising from leading ad traffic solutions such as Marketron and others for over-the-air stations using Super Hi-Fi’s end-to-end cloud solutions, without modifying their existing inventory management or reporting tools,” it said in its announcement.
The announcement was made by Super Hi-Fi CEO Zack Zalon. Marketron CEO Jimshade Chaudhari was quoted saying that Super Hi-Fi’s efforts complement Marketron’s systems.
Rosetta Traffic reads and translates traffic logs and audio advertising in real time. It converts those into cloud-enabled advertising breaks, plays the ads using Super Hi-Fi’s cloud-based streaming services and sends back a compatible report that will automatically integrate into current solutions for reporting and payments.
“Rosetta Traffic is designed to allow radio companies to easily take full advantage of Super Hi-Fi’s significant operating efficiencies without having to retrofit any new traffic solutions to do so,” the company said.
