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Traffic Guild Signs Second Broadcast Association Pact

Traffic Guild Signs Second Broadcast Association Pact

The Maryland, District of Columbia and Delaware Broadcasters Association said it reached an agreement with the Traffic Directors Guild of America to provide each station or cluster in that area with a one-year guild membership.
“This includes all radio and television traffic managers and traffic department personnel, regardless of station MDCDA membership status,” the groups said in an announcement.
The guild tries to advance educational and service programs for traffic department personnel; it has services to enhance effectiveness of traffic, office and A/R procedures.
“We felt the time has come to focus efforts on the professionals that convert broadcast orders into effectively placed spot sets or pods, ” stated Chip Weinman, executive director of the broadcast association in the announcement.
He said the group is “directly responding to the issues raised by the AAAA, RAB and studies calling for broadcasters to provide training, education and integrity to all facets of our service-oriented industry.”
Another state association, Kentucky’s, launched a cross-membership program in February.