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MBA and WBA Unite for Regional Broadcasters Clinic

The event will undergo several changes in 2024

The Wisconsin Broadcasters Association (WBA) Broadcasters Clinic will look a little different this year. In addition to being condensed to two days, the clinic will be hosted by an additional broadcasters association in September.

The Minnesota Broadcasters Association (MBA) will join WBA in supporting the clinic, which will hence be called the “Midwest Regional Broadcasters Clinic.”

“The clinic committee has never let success keep it from looking for ways to grow and improve,” said WBA President and CEO Michelle Vetterkind. “All of these changes, and especially the partnership with our friends in Minnesota, are part of this relentless effort to keep the clinic critical and vibrant.”

The clinic will be held on Tuesday, Sept. 10,­ and Wednesday, Sept. 11, at the Madison Marriott West in Middleton, Wis. There will also be a networking reception preceding the main event Monday night.

“Tuesday will feature two concurrent sessions, one focused on radio and the other on TV,” the organizers announced. “Wednesday will bring all the engineers into the same hall for sessions relevant to all broadcast engineers.”

Traditionally the third day has featured TV-focused topics. The content from that day will now run concurrent to the radio content on Tuesday.

“MBA has long-admired Wisconsin’s well-known and respected annual clinic,” said Wendy Paulson, president of the Minnesota Broadcasters Association. “Engineers are the backbone of our industry and this event showcases industry experts and the latest technologies like no other.”

WBA said clinic speakers will be announced in the coming months.

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