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Vets Benefit from Broadcaster Largesse

Latest Licensed to Serve details broadcaster efforts to help

The latest issue of the NAB’s Licensed to Serve newsletter has arrived. It chronicles recent charitable activities of broadcasters.

Veterans were the subject of many efforts. In Tucson, Ariz., KQTH(FM), a Journal Broadcast Group property, raised over $120,000 for the construction of a Fisher House at the Southern Arizona Veterans Administration Health Care Center. Fisher Houses provide lodging for veteran patients’ visiting families during their care at the facility.

In Los Angeles iHeartMedia’s KLAC(AM)’s seventh annual Paralyzed Veterans of America Radiothon collected $170,000.

Legacy station WHO(AM), Des Moines, Iowa, conducted a barbecue dinner for the Puppy Jake Foundation, netting $4,000. Puppy Jake provides service dogs for injured vets.

Thanksgiving appeals are also a prime activity for broadcasters. Alpha Media stations in San Antonio, led by KTSA(AM), collected $128,000 in the seventh annual Raul Jimenez Thanksgiving Day Radiothon. According to the newsletter that served over 25,000 people.

Looking towards Christmas, WRIF(FM), Greater Media Detroit, snagged 27 bags of toys for the Toys for Tots campaign.

In other charitable efforts, CBS Chicago, including radio stations WBBM(AM) and WMVP(AM), pulled in almost $800,000 its Day of Giving telethon/radiothon. The proceeds benefit the local Red Cross fire prevention and relief efforts.

And finally, Sinclair’s KVI(AM) and KPLZ(FM) rode to the rescue after thieves stole musical instruments and some other items from the Northwest Christian School in Pyallup, Wash. They raised $14,000 to replace the stolen items.