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WDAC Goes Mobile with Liquid Compass

Religious broadcaster extends its reach

What would Percy Crawford make of this?

WDAC(FM), a religious broadcaster in Central Pennsylvania, has signed on with streaming services provider Liquid Compass for some help with the mobile market.

The mobile service also will cover sister station WBYN(FM) and WDAC’s HD2 outlet, Hope Radio. Apps are available at the iTunes store.

WDAC General Manager and COO Doug Myer said: “When people find a format they really like, they want to take that format with them … We decided several years ago to move away from being a ‘traditional radio station’ and instead become a provider of content on any device.”

Myer also was quoted by the supplier: “Our format is unique, half music and half teaching/talk, so it’s important for us to be able to converse with our listeners, and it’s why we particularly like the social networking — especially Twitter — aspect the Liquid Compass mobile app provides.”

WDAC(FM) signed on in 1959; it was founded by evangelist Percy Crawford, who had a daily, national 30 minute radio broadcast for many years (and no doubt would be pleased by efforts to further its reach). The station is now owned in part by his sons. You can read the station history here.