Westwood Chooses Verance for Verification

Westwood One, which is managed by CBS Radio, has an agreement with verification technology provider Verance to use the Confirmedia technology to streamline Westwood One’s compliance systems.
Verance provides audio watermarking technology for broadcast monitoring and airplay verification, as well as for content use management and copy protection.
Westwood One Co-COO Peter Kosann said the agreement solidifies the company’s position of advertiser compliance systems and would help the broadcaster provide clients with quantifiable data to monitor media campaigns.