Radio programming and services provider Westwood One has elevated Julie Boruchov to vice president of sports sales and marketing for the East Coast, in its network sales division.
She formerly served as the director of sports sales, East Coast. In her new expanded role, Boruchov will work more closely with Westwood One’s sports partners and agency clients and will also manage a team of sports sales account executives.
Boruchov is based in New York City and reports to Brandon Berman, SVP of sports sale and marketing. She started her radio career as a sales assistant at Westwood One, moving up to sales planner, account executive and account manager.
Westwood One is a multiplatform provider of sports, music, news, spoken word and digital content.
