The newly renamed WestwoodOne radio programming syndicator and services provider has announced the development of a creative services division for creating ads, background music and any other audio specialties.
The core of the effort is the legendary TM Studios. A release explains, “WestwoodOne Studio connects clients to TM Studios’ state-of-the-art recording facility, which houses numerous composing, recording, mixing and post-production studios. The combined forces provide a full suite of services to advertisers looking to grow their audio footprint, including creative strategy and development, music production, copywriting, commercial production, and targeted distribution.”
WestwoodOne CEO Paul Caine said, “Audio plays a vital role in the new media landscape and WestwoodOne is uniquely positioned to help marketers integrate creative, multiplatform audio advertising into the mix.”
It is looking at multiplatform production, “As a full-service creative services and production company specializing in audio, WestwoodOne Studio leverages expertise and talent to extend the reach of advertising campaigns across terrestrial, digital, and social platforms.”