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What Products Do Podcast Fans Buy?

Nielsen shares insights into podcast listeners purchasing happens in new Marketer's Guide to Podcasting

Snacks are the number one category of products purchased by avid podcast fans of all genres, according to the Nielsen Podcast Insights: Marketer’s Guide to Podcasting, a new Nielsen Audio report released this week focused on correlations between podcast listening and spending habits.

In the report’s introduction, Nielsen Audio SVP/ Sales Director Bruce Supovitz wrote that data from the report “are strong directional indicators of which brand categories do well with what genres of podcasting.”

Click through the gallery below to learn more about how podcast genres and trends in consumer purchases align.