Study Looks at the Power of Impressions for AM/FM Ad Buys
Impressions are now a key part of media ecosystem, says association that commissioned Nielsen...
New Report Reveals Podcast Trends Among Diverse Audiences
The latest Nielsen report examines how podcast ad listeners are reacting to the ads...
Networks Say Ad Buyers Should Discard Spring Survey
Radio syndicators say data from before the pandemic are a more accurate basis for...
Gracenote Audio On Demand Developed for Podcast Discovery
Launched with standardized titles, descriptions and imagery across more than 900,000 podcast series
Radio Listening Audiences Rebound Despite Pandemic Impact
Nielsen report finds those with greater spending optimism are more likely to be heavy...
Amidst Stay-at-Home Orders, Radio Listenership Remains Strong
But trio of surveys also reveal that more education is needed on how to...
New Ways to Hear On-Demand COVID-19 Briefs, Broadcasters Play Ball and More
And other creative ways radio broadcasters ensure their listeners are entertained
Nielsen: Radio’s Evolution Is Resonating With Consumers
Its latest report focuses on medium- and small-market U.S. radio consumers, tracks listening behaviors...
Nielsen’s Kelly Brands Radio as “Original Electronic Media”
2019’s “Audio Today” report paints a positive picture but underscores the importance of the...
The Top Music Radio Storylines of 2018: Mid-Year Edition
Nielsen says adult contemporary is ascendant
NAB Favors Modifying Radio Station Ownership Limits
Association says the current regulatory framework has not kept pace with the transformation of...
Nielsen Adds Quintet of MRC-Accredited PPM Markets
But the MRC board also voted to remove San Francisco’s accreditation
Survey Says Adult Contemporary, Classic Hits Formats on the Rise
Nielsen’s numbers suggest mass appeal radio saw Q1 bump
Nielsen Rolls Out the Diary Monthly Insights Reports
Provides an “alternative to ‘extrapolations’ of the monthly audience estimates”
Nielsen: AM/FM Radio Reach Exceeds That of Other Electronic Media
Each week, more Americans tune into AM/FM radio than watch TV or use smartphones,...
Panoply Develops New Method for Targeted Podcast Ads
Until now, Panoply has gauged the audience makeup of podcasts using surveys and show...
Nielsen Chooses Gracenote IDs as Measurement Standard
Will offer metadata management services leveraging Gracenote IDs