Programming and Sales
Study Looks at the Power of Impressions for AM/FM Ad Buys
Impressions are now a key part of media ecosystem, says association that commissioned Nielsen...
Nielsen
Programming and Sales
Podcasting Gets Boost From Casual Listeners
Nielsen finds that “light users” are helping the medium grow
Programming and Sales
Meet Nielsen’s New PPM “Wearables”
The company will start deploying these “next-gen metering” devices next month
Programming and Sales
Nielsen Cites Improving Consumer Sentiment
“Ready to go”: Survey reflects an economy that’s opening back up
Programming and Sales
Nielsen Highlights Encouraging Radio Trends
U.S. weekly radio listening is back up, though not yet to pre-pandemic levels
Business and Law
New Report Reveals Podcast Trends Among Diverse Audiences
The latest Nielsen report examines how podcast ad listeners are reacting to the ads...
Programming and Sales
Drive Time Ain’t the Only Time
Bouvard spotlights a misperception among radio ad buyers
Business and Law
Tracking Radio’s Road to Recovery
New Nielsen report tracks the past eight months of data in the top 50...
Headlines
Networks Say Ad Buyers Should Discard Spring Survey
Radio syndicators say data from before the pandemic are a more accurate basis for...
Business and Law
Highlighting Radio’s Role in the Latinx Market
A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...
Business and Law
Nielsen Signs Veritone One for Podcast Research
Audio ad agency will use the Podcast Buying Power service
Promo Power
This Is the Time to Make Connections
Thoughts about local radio advertising during this or any business crisis
Digital Radio
Gracenote Audio On Demand Developed for Podcast Discovery
Launched with standardized titles, descriptions and imagery across more than 900,000 podcast series
Business and Law
Radio Listening Audiences Rebound Despite Pandemic Impact
Nielsen report finds those with greater spending optimism are more likely to be heavy...
Programming and Sales
Amidst Stay-at-Home Orders, Radio Listenership Remains Strong
But trio of surveys also reveal that more education is needed on how to...
Business and Law
New Ways to Hear On-Demand COVID-19 Briefs, Broadcasters Play Ball and More
And other creative ways radio broadcasters ensure their listeners are entertained
Business and Law
Nielsen Survey Highlights Consumer Trust in Radio
“More than eight in 10 Americans report spending the same or more time with...
Headlines
Nielsen: Radio’s Evolution Is Resonating With Consumers
Its latest report focuses on medium- and small-market U.S. radio consumers, tracks listening behaviors...
Headlines
Nielsen’s Kelly Brands Radio as “Original Electronic Media”
2019’s “Audio Today” report paints a positive picture but underscores the importance of the...
Business and Law
Nielsen Adds Direct Download Feature to BDSradio
Play MPE catalog integration creates “end-to-end solution” for PDs
News and Business
What Products Do Podcast Fans Buy?
Nielsen shares insights into podcast listeners purchasing happens in new Marketer's Guide to Podcasting
Headlines
Nielsen: “Diverse Audiences Are Big With Radio”
Check out the results from “Audio Today 2018: A Focus on Black and Hispanic...
Headlines
The Top Music Radio Storylines of 2018: Mid-Year Edition
Nielsen says adult contemporary is ascendant
FCC
NAB Favors Modifying Radio Station Ownership Limits
Association says the current regulatory framework has not kept pace with the transformation of...
Business and Law
Hurricane Maria — Stories From the Frontline
Nielsen releases excerpts from listener diaries
Business and Law
Nielsen Adds Quintet of MRC-Accredited PPM Markets
But the MRC board also voted to remove San Francisco’s accreditation
Business and Law
Nielsen Survey: Puerto Ricans Turn to Radio
In times of disaster people listen to news radio
News and Business
Radio Continues Growth in United Arab Emirates
Reaches 135,000 more listeners in Q1 2018, says Nielsen
Business and Law
Survey Says Adult Contemporary, Classic Hits Formats on the Rise
Nielsen’s numbers suggest mass appeal radio saw Q1 bump
Business and Law
Nielsen Scopes Out the American Radio Landscape
Research suggests that AM/FM radio still leads the pack
Headlines
AC and News/Talk Are Off to Strong Start in 2018
But Nielsen says millennials are moving away from hot AC and urban contemporary stations
News and Business
Nielsen Rolls Out the Diary Monthly Insights Reports
Provides an “alternative to ‘extrapolations’ of the monthly audience estimates”
Streaming
Nielsen: AM/FM Radio Reach Exceeds That of Other Electronic Media
Each week, more Americans tune into AM/FM radio than watch TV or use smartphones,...
Headlines
All I Want for Christmas Is Holiday Tunes
December PPM ratings brought good news for AC-formatted stations
News and Business
Classic Rock Rides High on Summer Vibes Again
Warm-weather listening means increased tune-in for this format, Nielsen reports
Streaming
Panoply Develops New Method for Targeted Podcast Ads
Until now, Panoply has gauged the audience makeup of podcasts using surveys and show...
Headlines
Nielsen Chooses Gracenote IDs as Measurement Standard
Will offer metadata management services leveraging Gracenote IDs
Columns and Views
The Radio Headphone Measurement Problem
Nielsen's ability to measure headphone listening is an under-the-radar concern
Headlines
Nielsen Reveals 2016 Trends in Audio
News/talk and contemporary hits radio formats retain popularity
