WHZR Chooses Farm-Friendly Format

Indiana radio stations stocks up on ag programming
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Based in northern Indiana, WHZR(FM)/Hoosier Country aims its programming at its rural listenership. A heavy dose of country music is now ceding ground to agricultural news/programming.

The station is the latest to add programming from Hoosier Ag Today, a multimedia content and program provider that does what its name implies.

WHZR joins almost five-dozen stations carrying some or all Hoosier Ag Today programming. A release said, “From 6 a.m. to 6 p.m. the station will air hourly programs from Hoosier Ag Today. The programs, consisting of news, market, and weather, are all of extreme interest to Indiana farmers. In addition, the station is airing a series of feature programs produced by area FFA students called ‘The Farming Underground.’”


Seeds of Change for Farm Broadcasters

Farm broadcasting is a tough row to hoe these days. Consolidation of agribusinesses, family farms and radio stations resulted in a shrinking advertising and listener base, leaving general managers to defend their programming to corporate owners who may not care about farm reports.