WorldSpace Plans Subscription Service for U.S., U.K. 'Ex-Pats'

WorldSpace Plans Subscription Service for U.S., U.K. 'Ex-Pats'
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Virgin Radio UK and WorldSpace Corp. announced a partnership under which Virgin will be featured as a premium channel on WorldSpace's satellite service.
WorldSpace is planning a new premium subscription service called Home Team Radio, "specifically created for U.S. and U.K. expatriates as well as military stationed overseas," a spokesman stated. Virgin Radio will be part of that paid service, although the channel will be offered free at first.
Virgin claims a weekly audience in the U.K. of almost 3 million people. It also is consistently at or near the top of Webcasting ratings.
Different targeted versions of "Home Team Radio" will be offered to customers in the various geographic markets covered by WorldSpace's two satellites, AfriStar and AsiaStar.


WorldSpace Seeks to Become 'Voice From Home'

Right now, virtually all U.S. media stories about satellite radio focus on XM and Sirius. But WorldSpace, which the Ethiopian-born Samara founded in 1990 at age 34 and which began satellite audio services in 1999, seems to be at a critical point in its own growth.