Virgin Radio UK and WorldSpace Corp. announced a partnership under which Virgin will be featured as a premium channel on WorldSpace’s satellite service.
WorldSpace is planning a new premium subscription service called Home Team Radio, “specifically created for U.S. and U.K. expatriates as well as military stationed overseas,” a spokesman stated. Virgin Radio will be part of that paid service, although the channel will be offered free at first.
Virgin claims a weekly audience in the U.K. of almost 3 million people. It also is consistently at or near the top of Webcasting ratings.
Different targeted versions of “Home Team Radio” will be offered to customers in the various geographic markets covered by WorldSpace’s two satellites, AfriStar and AsiaStar.
WorldSpace Plans Subscription Service for U.S., U.K. ‘Ex-Pats’
WorldSpace Plans Subscription Service for U.S., U.K. 'Ex-Pats'
