XM Introduces Universal Tuner

XM Satellite Radio said it has developed a universal tuner that can be connected to any satellite radio-ready car stereo (including Sirius) with digital adaptors developed by third-party companies. The device is called XM Direct. Third-party adaptors connect the XM Direct to an in-dash stereo system so drivers can receive the satellite radio service using existing stereo controls.
This means car dealers and retailers can install XM for customers who want to hear it through their in-dash stereo, regardless of vehicle or car radio brand, according to XM executive Dan Murphy.
Blitzsafe and Terk Technologies are developing digital adaptors for XM Direct. Blitzsafe has developed and shipped the first adaptor for 2003 and 2004 BMW and Mini vehicles, sold through Satellite Radios Direct.
Consumers will be able to purchase XM Direct from participating BMW and Mini dealers for $299 plus installation. Installed price with the satellite radio antenna is roughly $350.
Blitzsafe is working with Alpine to develop an adaptor for its aftermarket car stereos available early next year.
Terk plans to introduce adaptors for other applications in January at the 2004 CES show. All of these adaptors for XM Direct will connect the tuner to the manufacturers’ equipment.
Satellite Radios Direct will sell both the XM Direct tuner and the Blitzsafe BMW/Mini adaptor to provide dealers with one distributor contact for both components through its Web site, www.SatelliteRadiosDirect.com.