Bouvard Says Latest Data “Smashes AM/FM Radio’s Drive Time Myth”
He explains why he's excited about the latest Total Audience Report from Nielsen
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He explains why he's excited about the latest Total Audience Report from Nielsen
Pierre Bouvard on streaming for radio and its huge, underappreciated audience
New analysis of AM reach provides market-level insight to listening habits
A new analysis of Nielsen data ranks 141 U.S. markets
Cumulus publishes analysis to counter prevailing sentiments about AM and radio in general
8 takeaways from the Cumulus Media 2022 Audioscape Report
“AM/FM radio dominates in-car ad-supported listening with nearly a 90% share”
Cumulus says AM/FM listeners show significantly more interest than TV viewers
The next time someone tells you that radio is just background noise for most...
Cumulus's Bouvard looks at media use habits and what it means for radio
Insights say advertising is more substantial when social media and radio are combined
And vehicular traffic is up, both of which should boost radio
He riffs on the latest data from Edison Research’s “Share of Ear” study
Bouvard spotlights a misperception among radio ad buyers
A new study offers guidance as to how much and how often an audience...
A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...
Pierre Bouvard comments while noting ongoing strengths for radio
Cites Nielsen data showing encouraging trends for radio business
Nielsen report finds those with greater spending optimism are more likely to be heavy...