News and Business
Has the Smart Speaker Spurt Stopped?
8 takeaways from the Cumulus Media 2022 Audioscape Report
Pierre Bouvard
Programming and Sales
Bouvard: Conventional Wisdom Wrong on In-Car Listening
“AM/FM radio dominates in-car ad-supported listening with nearly a 90% share”
Programming and Sales
Bouvard: Listeners Are Engaged With Betting Brands
Cumulus says AM/FM listeners show significantly more interest than TV viewers
Programming and Sales
Radio Leads in Advertising Attentiveness, Study Finds
The next time someone tells you that radio is just background noise for most...
Business and Law
Radio Ratings Overtake TV Among Some Demos
Cumulus's Bouvard looks at media use habits and what it means for radio
Programming and Sales
Effective Ad Packages Combine Social Reach with Listenership
Insights say advertising is more substantial when social media and radio are combined
Programming and Sales
Bouvard: COVID Concerns Are Dropping
And vehicular traffic is up, both of which should boost radio
Programming and Sales
Bouvard: Radio “Owns the Car”
He riffs on the latest data from Edison Research’s “Share of Ear” study
Programming and Sales
Drive Time Ain’t the Only Time
Bouvard spotlights a misperception among radio ad buyers
Programming and Sales
Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
Business and Law
Highlighting Radio’s Role in the Latinx Market
A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...
Business and Law
Podcasting to Break Billion-Dollar Barrier in 2021
Pierre Bouvard comments while noting ongoing strengths for radio
Business and Law
Bouvard: More People Are “Ready to Go”
Cites Nielsen data showing encouraging trends for radio business
Business and Law
Radio Listening Audiences Rebound Despite Pandemic Impact
Nielsen report finds those with greater spending optimism are more likely to be heavy...