Pierre Bouvard

Bouvard: Listeners Are Engaged With Betting Brands

Cumulus says AM/FM listeners show significantly more interest than TV viewers

The next time someone tells you that radio is just background noise for most...

Cumulus's Bouvard looks at media use habits and what it means for radio

Insights say advertising is more substantial when social media and radio are combined

And vehicular traffic is up, both of which should boost radio

Bouvard spotlights a misperception among radio ad buyers

A new study offers guidance as to how much and how often an audience...

A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...

Pierre Bouvard comments while noting ongoing strengths for radio

Cites Nielsen data showing encouraging trends for radio business

Nielsen report finds those with greater spending optimism are more likely to be heavy...