Programming and Sales
Bouvard: Radio “Owns the Car”
He riffs on the latest data from Edison Research’s “Share of Ear” study
Pierre Bouvard
Programming and Sales
Drive Time Ain’t the Only Time
Bouvard spotlights a misperception among radio ad buyers
Programming and Sales
Determining How Many Ads a Station Needs to Run to Get Results
A new study offers guidance as to how much and how often an audience...
Business and Law
Highlighting Radio’s Role in the Latinx Market
A new Nielsen survey suggest that music/audio platforms should be centerpiece of messages aiming...
Business and Law
Podcasting to Break Billion-Dollar Barrier in 2021
Pierre Bouvard comments while noting ongoing strengths for radio
Business and Law
Bouvard: More People Are “Ready to Go”
Cites Nielsen data showing encouraging trends for radio business
Business and Law
Radio Listening Audiences Rebound Despite Pandemic Impact
Nielsen report finds those with greater spending optimism are more likely to be heavy...