Headlines
iHeartMedia, GBS Spar Again Over Geo-Targeting
Tech developer says the media company keeps “rehashing criticisms”
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Tech developer says the media company keeps “rehashing criticisms”
It says a comparison to iHeart’s AdBuilder is relevant
But big groups caution the FCC that more real-world data is needed first
The HD Radio developer says it is satisfied by GBS’ plans for testing
They argue that not enough is known for the FCC to move forward
Why GeoBroadcast Solutions has asked the FCC to allow geo-targeting for FM stations
SFNs could be used to originate local programming separately via FM boosters
Company filed an ex parte presentation on Nov. 29