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NAB Sneak Peek: WideOrbit Debuts Automation 3.7

WO Traffic is updated

Screenshot of the MusicMaster Widget Broadcast business automation developer WideOrbit has a new version of its Automation for Radio suite that will be seen at the NAB Show in Las Vegas in April.

Version 3.7 of the “modern radio automation solution,” the company says, adds “a new MusicMaster widget allows on-air announcers with the necessary privileges to make intelligent choices about the songs played on the air.”

With the widget, “announcers can get real-time information about a song’s play history and other information needed to determine whether a song is eligible for airplay based on rules defined in MusicMaster.” The information will appear on the on-air screen. The MusicMaster database will be updated in real-time as necessary.

WideOrbit will also show its latest version of WO Traffic, its traffic and billing module. Upgrades include “a more streamlined process for importing Lockbox payments, improved log status tracking, station-defined order separation defaults for advertisers and more flexible format scheduling across stations with time offsets.”

Digital tools allow users to manage Spot and Digital orders from a single order, from order entry through to invoicing and reconciliation. Mobile support iPad and Android devices is now integrated.

NAB Booth: N5129, N5829