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One Media 3.0 Highlights Radio in NextGen TV

Sinclair subsidiary promotes STIRR service

Radio is part of the content pitch that Sinclair Broadcast Group is using as it highlights a new TV service in Seattle based on the NextGen TV standard.

Sinclair’s One Media 3.0 subsidiary described the benefits for viewers in that market: “Consumers can now begin receiving both television and radio programming in the new format,” it stated in a press release.

The “radio” content is online audio, but the company also indicated it plans to integrate OTA radio soon. Sinclair owns several stations in that market.

STIRR app logo“Using radio content from its over-the-top internet service STIRR, the audio channels will be available for free immediately to anyone with a NextGen television set connected to the Web,” it said Wednesday.

“Included among the radio channels will be Stingray Hits List, Stingray Hot Country, Stingray Latin Hits and a dozen others.  The new service coincides with the launch of seven television stations using the new digital standard.”

Sinclair has been a big advocate of the ATSC 3.0 standard, highlighting its video quality as well as mobile delivery and the ability to combine wireless broadcast content with content from online. One Media 3.0 developed its broadcast app to take advantage of that.

“Piloted by One Media 3.0 in Nashville, NextGen radio services, branded as STIRR XT, are now available in Seattle,” the company said.

“The new technology brings a new ‘age of radio’ into the listening environment of NextGen viewers by utilizing NextGen-enabled TVs and mobile devices to expand the reach of audio services. Combining these internet audio services with over-the-air radio is next on the horizon for the Seattle market.”

It quoted VP of Technology Strategy Michael Bouchard saying the technology “lays the groundwork for our future plans of enhancing the reception of terrestrial over-the-air radio services throughout the country, as NextGen TV is deployed by broadcasters everywhere.”

The STIRR radio channels and some STIRR video channels are available to anyone with a NextGen TV connected to the internet.