ENCO has added more features to its SPECai tool.
LeadGenie is a lead-generation tool that automatically creates a spec spot as part of an email pitch to a current or potential advertiser.
“Upon using SPECai’s responsive workflow and software toolset to create scripts, add voiceovers and select music beds from Benztown’s libraries, users can select a new option to email an example to a current or prospective client,” it said in a release.
SPECai will produce an email from a template with a link to the ad that the user can adjust and customize for each client.
The company has also added a feature that allows users to create a spot by entering a URL for a website or webpage. “InstaSpot immediately analyzes the landing site for information relevant to the spec spot and presents the user with three script options for the spec ad.”
While SPECai is a standalone solution for use on a browser or mobile device, ENCO has also been highlighting aiTrack, an AI production toolset built into its DAD automation workflow. At NAB Show New York, ENCO announced that it has added dozens of voices to aiTrack and integrated SPECai’s voice cloning feature.
[Read more about ENCO’s recent expansion of its AI-based tools.]
