ENCO is offering vCreative users direct access to its AI ad creation tool SPECai. Users with a SPECai account can now access the tool within the interface of vCreative’s media workflow management platforms.
In a press release, ENCO says the integration between SPECai and vCreative “creates a singular and linear production workflow for new spec spots from the initial order, streamlining the process of creating and delivering spec spots within vCreative.”
ENCO, along with SPECai partners Benztown and Compass Media Networks, announced plans to integrate with vCreative at NAB Show 2024. vCreative customers can access the ad creation service through a SPECai logo within vPPO and — coming soon — vProMedia, two of vCreative’s popular software platforms for radio, television and digital operations.
“Upon placing a new order, account executives can choose to produce a new spec ad on the spot — without ever leaving the vCreative system,” wrote ENCO in the release.
The SPECai platform uses generative AI to create copy with multiple script options, and provides account managers with creative tools to build professional-sounding spec ads, including male and female voice options, voice tones and a music bed library.
“vCreative customers can now leverage the power of AI to create spec spots in seconds within the familiar vCreative workspaces they use each day,” said ENCO President Ken Frommert. ENCO says more than 6,600 vCreative users now have access to the tool.
According to vCreative’s website, vPPO and vProMedia offer paperless workflows to accelerate production and back-office business tasks across multiple departments. That includes delivering into ENCO DAD automation systems.
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