Broadcast business software developer Marketron has announced a new ebook and series of free webinars.
The ebook is titled “Digital Transformation Playbook: A Play-by-Play Guide for Broadcasters to Grow Digital Advertising Revenue.”
The upcoming webinar series is called “Radio’s Digital Transformation” and the individual events are:
- July 15 — Develop a Vision and Prepare for Change;
- Aug. 6 — Designing Your Digital Product Suite;
- Aug. 26 — The Importance of Workflow and Processes;
- Sept. 16 — Creating Your Digital Organizational Structure;
- Oct. 7 — Launch Your Digital Game Plan;
- Oct. 28 — Tracking Performance and Removing Roadblocks.
Marketron CEO Jim Howard said in the announcement that in terms of product value, “radio has always been hard to beat as an advertising medium” but that broadcasters are recognizing the potential of digital advertising to drive growth.
