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Salem to Standardize on WideOrbit Automation

Will use WO Automation for Radio at its 99 stations

Automation provider WideOrbit has snagged a big win, reaching agreement with Salem Media Group to covert its radio properties to WO Automation for Radio.

Salem has 99 radio stations. WideOrbit said 56 of those in the top 25 U.S. markets.

Scott Foster headshot
Scott Foster is senior VP of engineering at Salem Media Group.

The announcement was made by WideOrbit VP of Radio Automation William “Dub” Irvin and Salem SVP of Engineering Scott Foster.

“Implementations are set to begin in July 2021 and will complete in 2023. Once implementations begin, 13 of the top 20 radio operators in North America will be powered by WO Automation for Radio,” the company said in its announcement.

Version 5 of the automation software was released this year; the manufacturer emphasizes its improved remote voice tracking capabilities and native apps to run live shows remotely.

Salem is an existing user of WO Traffic; the software company said integration with the automation platform will enable live log editing, playlist delivery, real-time reconciliation and automatic start and stop date synchronization between the two.

The automation system will also integrate with Salem’s MusicMaster music scheduling system.

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