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StreamGuys Revamps SGplayer

Version 3.0 offers new GUI and improved desktop/mobile continuance

StreamGuys logoStreaming service tools provider StreamGuys has reworked its native media player, SGplayer.

Version 3.0 has a new GUI along with “greater continuity between desktop and mobile experiences; and additional GDPR- and CCPA- compliance tools for media enterprises leveraging targeted advertising,” according to a release.

“SGplayer 3.0’s new interface puts the visual focus more heavily on the branding and artwork of the broadcast station or podcast while more cleanly integrating additional elements such as song metadata and advertising. Supplemental functionality such as stream or episode selection — always visible on-screen in earlier versions — has been moved into collapsible menus to minimize distractions and streamline the user experience,” a release details among a number of user experience improvements.

Content search functionality has also been improved and expanded. 

Additionally, there has been added compliance features, “Of particular interest to media companies serving; European and Californian listeners, new tools for GDPR and CCPA compliance allow SGplayer’s targeted advertising to be disabled based on user preferences.”

Other new goodies include: support for both HLS and ICY protocols for HTTP-based delivery; automatic fallback from AAC to MP3 live audio streams for compatibility with older devices; authentication of tokenized streams to ensure user entitlement; Nielsen SDK integration for enhanced online audience measurement; Google Analytics tracking; and a customer-hosted persistent player option for enterprise clients wishing to combine SGplayer even more closely with their own custom development.

SGplayer is now available.