Super Hi-Fi has introduced an AI music scheduling engine that it says is built around neuroscience research.
“Rather than relying on the static rule-sets and rotation caps that have defined scheduling for 40 years, Neuron optimizes sequencing for how the human brain actually experiences music,” it states, “managing attention, contrast, expectation and reward across a full listening session to drive Time Spent Listening.”
It said that as a result, its system provides “smarter rotations, better sequencing and more compelling music experiences” for broadcast and digital stations.
The company said Neuron reflects published research from Spotify, Max Planck Institute and academic labs.
It said the system applies “principles of novelty, contrast and expectation,” resulting in music flow that avoids “fatigue from sameness and churn from chaos.”
Features include Adaptive Assist, an intelligence system that works alongside a programmer, shaping the schedule as it is built.
It also introduced a capability called WeatherAware that allows a station’s music schedule to adapt automatically to the weather and time of day without human input. “If it’s hot and sunny, Neuron will subtly favor brighter, more energetic selections. If it’s raining or overcast, the system will adapt accordingly.”
The company has posted an article delving into the new product and the research behind it.
