Super Hi-Fi said it has introduced upgrades that triple the speed of its AI technology platform.
“The upgrades include a combination of new AI models; retrainings of existing models; optimized and upgraded code for current services; and backend pipeline enhancements,” it said.
Broadcast clients of the technology include iHeartRadio, Audacy and Beasley Media.
The system provides automation “across the entire radio creation and management spectrum,” but Super Hi-Fi says it requires significant computational resources in the cloud.
Until now the platform has required a 30-minute window for human activities such as voice tracks or news and traffic reports to make it out over the air, the company said.
“Today’s announcement reflects a system-wide set of speedups focused on providing a much more real-time feel to its services, while preserving the precision and efficiency that Super Hi-Fi has been targeting since the launch of the company.”
It said the changes provide much faster workflow for “near-real time” content insertion and production, “allowing time-sensitive material such as morning shows, voice tracks, traffic reports or news updates to air with only a 10-minute time-to-air window.”
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