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VCreative, WideOrbit Integrate Electronic Material Instructions

They promise “full-circle automation” for order-to-air processes for creative assets

vCreative has connected its production workflow management platform to WideOrbit’s radio and TV inventory and revenue management platform. 

“This WideOrbit certified integration between vCreative’s vPPO platform and the Electronic Material Instructions module for WO Traffic, WideOrbit’s flagship ad sales and commercial operations platform, will enable the end-to-end exchange of copy instructions, eliminating errors and saving time for broadcasters,” the companies announced.

The announcement was made by Susie Hedrick, CEO of vCreative, and Will Offeman, WideOrbit chief product officer.

“WideOrbit’s Electronic Material Instructions is the first automated solution to address the longstanding need to simplify and streamline the material instructions process,” the companies said.

“WideOrbit’s Electronic Material Instructions module automates the receipt of new and revised material instructions from vCreative’s production workflow management system for electronic import into WO Traffic.”

They said that until now, data associated with copy and commercial instructions would be entered into WideOrbit, while the same information would be reentered into vCreative, as part of the workflow to produce or collect the creative assets. 

“With the Electronic Material Instructions integration, vCreative electronically shares the necessary data to instruct all spots in WO Traffic, significantly reducing the time required to manage this process.”

Another new feature automatically populates production orders into vCreative’s vPPO and vPRO platforms from the WideOrbit contract in WO Traffic, creating a link between the material ID in both systems. 

“This bidirectional exchange of contract data, copy and material instructions eliminates costly mistakes and saves each user hours of entry time.”

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