From the Editor
A Nielsen Shortcut
The company shortens its "qualifier" time to three minutes in the quarter-hour
Portable People Meter
Headlines
Bouvard Weighs in on Nielsen AQH Change
Radio could see reported listenership increase by 24% in larger markets
Headlines
PPM Finds Its Way Into Audio Processing
Thanks to software, Nielsen’s encoding algorithm no longer requires a separate box
Headlines
Wheatstone Streaming Software Gets Nielsen PPM OK
“Streams can be counted, whether streamed from a Wheatstone appliance, on-prem server or AWS...
Headlines
Nielsen Expresses Confidence in PPM Wearables
Devices have been through lab tests, focus groups, “carry testing” and other vetting