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WKSU Deploys a MaxxCasting System

Station aims to improve its signal and reach in northeast Ohio

From Radio World’s Who’s Buying What page: Ideastream Public Media has deployed a MaxxCasting System from GeoBroadcast Solutions at noncommercial FM station WKSU in Cleveland.

Ideastream operates WKSU under an agreement with Kent State University announced in 2021, after which it consolidated operations of its own WCPN(FM). The region’s NPR programming now airs on WKSU at 89.7 FM and a network of repeaters.

GBS said the MaxxCasting system has improved the station’s signal and audience reach in northeast Ohio. “The most recent ratings showed a 6+ audience increase from the 4.2 in December to a 5.5 in February,” it said in its announcement. 

WKSU has deployed the first of a two-node single-frequency network including HD Radio. 

GBS quoted Chuck Poulton, senior director of technology at Ideastream Public Media, saying, “After the merger, WKSU needed improvements to reach the growing population of the metro-Cleveland aera. The nodes will do a tremendous job of filling the area and providing a signal that is clear and strong.”

Paul Littleton, CTO of GeoBroadcast Solutions, was quoted saying, “Part of what our MaxxCasting system will accomplish for WKSU is not having to duplicate much coverage. It allows for the introduction of more content to more listeners, including the public service broadcasting to the communities the station serves.”

At bottom are before and after images of signal coverage provided by GBS.

MaxxCasting is intended to help FM stations enhance their signals through deployment of a cluster of directionalized, synchronized booster sites. 

[See Our Who’s Buying What Page]