Spotwise has launched Spotwise aOS, what it is calling an “agentic operating system for media.”
The company, headquartered in Latvia with a U.S. entity in Delaware, originally launched a monitoring platform that tracked advertising across broadcast channels in 14 countries.
aOS builds upon that foundation, a release said, as a system that takes an instruction in plain language and runs the chain of tasks needed to complete it, on its own and on a recurring basis.
Spotwise described the workflow as conducted through its AI assistant, Spotty. A user describes a desired outcome, for example, finding every new advertiser on competitor stations each week and reaching their decision-makers.
The operating system then scores and segments advertisers, pulls through decision-maker contacts, and finally drafts outreach in the user’s own voice.
“With one further instruction, the workflow becomes permanent, running automatically without further input,” the release said.
That same sequence can be used to automate “most tasks a media team does by hand today,” Spotwise said, including campaign planning, agency share tracking, trend forecasting, creative research and pitch preparation.
Spotwise data and workflows are available through an open API and a Model Context Protocol server.
