There’s a saying in comedy: It’s all in the delivery. The same is true of broadcast announcing. Many have had great voices (or “pipes”) but not succeeded while others with lesser voices have succeeded. Can such successful broadcast announcing skills be taught?
Many have tried. The latest are Alan Stephenson, David Reese and Mary Beadle with “Broadcast Announcing Worktext, 3rd Edition” from Focal Press. The authors are veteran communication school academics with some broadcasting background.
The book naturally covers the basics of performance but it adds practical theories and principles for improved communication skills and message communication. Not to be left out are specialties such as announcer responsibilities. Much of the material is self-guiding. A CD includes video and audio examples and demonstrations.
