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-- Coalition of broadcasters and technology companies work to advance innovation in broadcast industry --

WASHINGTON, D.C. — IBM has joined the National Association of Broadcasters’ (NAB) PILOT program. PILOT brings together innovative companies, educators and advocates with broadcasters to advance broadcast technologies and cultivate new media opportunities.

PILOT consists of broadcasting and technology stakeholders, such as new media broadcast operators, measurement and attribution companies, advertising partners and technology providers. Among other goals, PILOT’s working groups and committees strive to drive the creation and implementation of new technologies and solutions for the media industry.

“IBM has a long history of innovation and groundbreaking services in the technology sector,” said NAB Executive Vice President of and Chief Technology Officer Sam Matheny. “We are delighted to have IBM join PILOT and look forward to the collaboration and exploration of new media opportunities with their industry expertise. They are a great addition to our existing members working to further develop the broadcast industry.”

“New technologies and innovations, including cognitive computing and cloud, are advancing the media industry at a rapid pace, bringing a new set of challenges and opportunities for broadcast organizations,” said Peter Guglielmino, CTO, Global Media & Entertainment Industry, IBM. “Together with PILOT, we’re providing a framework for not only driving innovation in the marketplace but also helping industry players navigate a new landscape and accelerate their own digital transformation.”

Members of PILOT help define key areas for development of innovative technologies and services for media companies with a focus on artificial intelligence and machine learning; augmented and virtual reality; platform engagement; multi-platform measurement; the connected car; and Next Gen TV. As associate members of NAB, PILOT members will also participate in NAB technology program development, conventions and networking events.

Additional information about PILOT and its initiatives is available here.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at

PILOT is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. PILOT propels broadcast television and radio into the future. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. Learn more at