Radio networks are facing yet another satellite spectrum challenge.
For decades, the distribution of audio program content has largely been accomplished via geostationary satellites. But there’s a looming problem facing networks: the erosion and pending elimination of spectrum.
The FCC has already sold off portions of the C-band spectrum, and soon it will auction more. It’s clear that broadcasters must begin planning for migration now to ensure a smooth transition and continuity of service.
A new white paper from Radio World and Skyview Networks explores the practical alternative to satellite distribution as the C-band timeline advances, covering the technology, the security model, the revenue mechanics and the transition itself — and introducing Cirocast, a cloud-native IP audio distribution platform built for exactly this moment.
Cirocast is Skyview Networks’ cloud-native, scalable IP audio distribution platform. It is designed to augment or even replace existing satellite audio distribution for broadcast syndicators.
The goal of the white paper is to introduce Cirocast to content providers, their managers, sales teams and engineers, as well as radio station managers who rely on traditional satellite delivery of audio content.
Cirocast is offered as a managed service, reducing setup time and costs, cutting cap-ex investments in hardware, easing staff workloads and increasing ad revenue streams, all while maintaining or exceeding the quality, capabilities and reliability expected of geostationary satellite distribution.
This informative paper also describes what the timeline actually demands of a radio network and when planning must start, including discussions of cost, control and revenue.
Changing distribution platforms is a big decision, not to be taken lightly. Engineering, sales, traffic and general management need to understand the implications, costs and steps to ensure seamless broadcasts continue long past the C-band auctions.
You can read the free white paper here.
