Univision Unites on WideOrbit

Univision Communications Inc. will implement WideOrbit broadcast business and operations software products across its portfolio of national broadcast and cable networks, radio and television station groups.

Univision has used WideOrbit products since 2013 and will now consolidate on its products. WideOrbit will be deployed across 17 radio and 21 television markets, two broadcast networks and nine cable networks from a single platform and execute corporate-wide roll-up reporting from common data constructs.

The Hispanic-focused media company will use WO Network, WO Traffic and WO Streaming. The WO Network software will be used to manage sales and inventory at its national broadcast and cable networks, and Univision’s radio stations will utilize the Digital Orders component of WO Traffic to manage digital advertising transactions. WO Streaming will manage and monetize digital audio streams. Automated workflow between the systems captures digital delivery and performance data for consolidated invoicing and reporting within WO Traffic.

 



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