WTOP Is Top Revenue Producer in 2013
For the fourth consecutive year, Hubbard Radio’s all-news station, WTOP(AM/FM) Washington, remained the country’s top revenue producer in 2013.
That’s according to the first quarter edition of BIA/Kelsey’s “Investing In Radio Market Report 2014,” a quarterly report published by BIA/Kelsey.
The station, which operates beyond the traditional over-the-air model, took in $63.5 million in advertising revenues, as overall industry revenues remained near 2012 levels at $14.8 billion, according to BIA/Kelsey.
“WTOP is morphing into a digital media company by providing access to its audience in many different ways beyond over-the-air,” said Mark Fratrik, senior vice president and chief economist, BIA/Kelsey. “Their approach is serving them well and their model demonstrates that as the industry continues to adopt a multiplatform approach, it will engage audiences and sustain growth.”
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