PubRadio's VuHaus Initiative Highlights Music Discovery
A collaborative video initiative will launch this month, founded by five
public radio stations that are active in “music discovery.”
The initiative is called VuHaus and is described as a curated national streaming
video platform. It was started by WFUV New York, KCRW Los Angeles, WXPN Philadelphia, KUTX Austin, Texas,
and KTBG The Bridge in Kansas City. They’ve now added seattle pubcaster KEXP as
“VuHaus, which received
initial funding from the Corporation for Public Broadcasting, is set to launch
on May 13 at the Non-Commvention in Philadelphia and will announce the addition
of more stations soon,” it stated in an announcement.
is non-profit with the stated goal of providing a video service “so audiences
can view rare in-studio performances of emerging artists, one-of-a-kind
interviews of their favorite musicians and live performance streams, all
housed under one roof.”
The stations record artists in their studios and
on location. “These videos are then curated on the nationally-curated VuHaus
mobile app and website.” Each VuHaus station will also curate its own local
channel on the site. KEXP alone hosts some 500 in-studio sessions annually.
Roger LaMay, general manager of WXPN, is chairman of its board. VuHaus is
operated by the nonprofit Public Media Company.
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