Local Radio Networks has announced the acquisition of Radio Workflow, an AI-driven broadcast software platform.
The companies said the acquisition creates a solution for both radio programming and back-end office operations, promising owners the time to focus on growing their revenue. The Radio Workflow name will stay as part of the acquisition, a spokesperson said.
Terms of the deal were not available.
LRN provides 24/7 music formats to approximately 875 stations, offering what it describes as “maximum localization of content and control.”
Those formats include “Jack FM,” Scott Shannon’s “True Oldies Channel” and Christian FM’s “Today’s Christian Music.”
Radio Workflow offers cloud-based management, traffic, billing, sales and an AI-powered production platform to approximately 700 radio clients, including Traffic-as-a-Service.
Steve Swick, CEO of Local Radio Networks, said in a release that the result is a solution designed by middle-market radio leaders “who understand the unique demands of small- and medium-market radio owners.”
Fletcher Ford, Radio Workflow’s co-founder, will continue working to build and develop partnerships with clients as the combined company’s chief revenue officer, the release said. Shane Zammit, Radio Workflow’s co-founder and chief information officer, will continue to lead Radio Workflow’s “technological evolution and long-term strategy.”
LRN said it plans to grow, not reduce staff, and it looks to build on the foundation with solutions and services to help radio stations stay competitive and profitable in an ever-changing media landscape.
[Do you receive the Radio World SmartBrief newsletter each weekday morning? We invite you to sign up here.]
