NEW YORK & BRUSSELS � Global mobile advertising revenue in 2014 totaled $31.9 billion, up a whopping 65% from 2013�s cume of $19.3 billion.
The Interactive Advertising Bureau, IAB Europe and IHS Technology published those estimates. IAB points to continued shifts in consumer usage pattern and industry innovations as contributing factors to the increase.
IAB calculates a global figure from regional shares from North America, Asia-Pacific, Europe, Middle East and Africa, and Latin America. Of these five, North America accounted for about 45% of revenue, with $14.32 million. Asia-Pacific and Europe combined made up 53.1% of the revenue with $16.93 million. The Middle East and Africa only accounted for 1.2% ($379 million), while Latin America brought in 0.8% ($239 million).
North America again led all regions in growth year-over-year with an increase of 76.8%; but all regions grew by more than 50%, according to IAB.
Mobile display overtook mobile search as the highest generating source of revenue, growing 88.1% for a total of $15.09 billion. Search brought in $14.67 billion. Mobile messaging rounded things out with $2.1 billion.
�Mobile yet again proves to be key to the continual evolution of the online advertising market,� stated Daniel Knapp, director advertising research, HIS, in its announcement.
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