Promo Power

Set communications boundaries and use phone calls to your advantage

Create demand for your own product by maxing out mobile engagement

Set expectations and stick with what works in advertising

The industry has been in the storytelling business from the beginning

Live remotes offer a seasonal human connection with listeners

What is your station’s plan to promote lasting fan engagement?

Background checks can save you plenty of headaches

Managers, this is the time to plan for a successful year

Ditch the canned audio in favor of real opinions — from real people

It’s time to have your annual chat with on-air talent about this subject

Patriotism makes your station stand out — and stand up for the troops

Stations may need to reevaluate the costs and benefits of organic reach in 2015

Outside marketing is a must for successful station launches

Engage creative thinking and motivate listener purchases with promos

Radio managers should understand the present to know the future

Whether or not radio takes their ad schedules, new streaming media will get the...

Texting, tweeting and other social functions can constitute a job of their own

Here’s how to keep these gatherings from becoming dreaded ‘time sucks’

Program directors should give sales staff a generous head start

How to create advertising that leaves listeners hungry for more

Have a station emergency plan in place in case sudden attacks should occur

Plan topics and shows that will generate the most revenue

Over the summer, try some of these amazing mobile tools

Reach listeners on-the-go across multiple modes of transport

Get on top of these promotions before things heat up

It takes skill to pull solid candidates from a giant pile of résumés

These shiny gems are more common than you’d think

While some things have changed in radio, the importance of star power hasn’t

Ring in the New Year with a strategy suited for 2013

A complaint is an opportunity for a station to turn a detractor into a...

Ways you can grab listeners’ attention during severe weather

Frequency is a key element in convincing listeners to act