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ARC Offers Liverpool FC Concept to Asia

“LFC Radio” looks to reformat stations with a soccer-oriented branded theme

Liverpool Football Club, one of the top teams in the English Premier League, is looking to build a name for itself on air across Asia. Hong Kong- and Sydney, Australia-based programming consultancy Asia Radio Concepts is looking to work with radio stations throughout the Middle East and Asia–Pacific to launch LFC Radio.

“ARC will work closely with interested radio groups to reprogram existing radio stations in terms of both music format and content offering, to maximize audience reach in that respective market, and relaunch those stations as ‘LFC Radio’,” stated ARC Director Guy Dobson.

The stations will carry LFC-related content, including match reports, news updates, and player and coach interviews.

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“These stations will not only benefit from the content and sales expertise of the radio executives at ARC but will be associated with one of the most respected and strongest brands in the world, Liverpool Football Club,” Dobson said.

Since its founding in 1892, LFC has won 19 Premier League championships, most recently in 2020, seven FA Cups, and a record nine EFL Cups. In international play, LFC has won six UEFA Champions League Cups, more than any other English club, among other honors. As of 2022, the club is tied with Manchester United for the most total competitive honors won.

After the initial rollout in Asia and the Middle East, ARC hopes to bring the LFC Radio concept to other territories and regions.