IBC has announced its decision to cancel the in-person event for 2021.
In a statement, the show’s organizers said the move follows growing concerns about the Covid-19 situation in the Netherlands, which has deteriorated over the past week, along with feedback from the IBC exhibitor and visitor community.
“The IBC Partnership Board made the decision today in order to prevent exhibitors and visitors from travelling to the Netherlands,” added the statement.
The event will still take place digitally via IBC digital.
IBC 2021 was due to take place Dec. 3–6 in Amsterdam. However, earlier this month the Dutch government announced it was instigating a three-week partial lockdown, which is due to be revisited on Dec. 3.
However, the Dutch government reported 153,957 new cases of coronavirus were registered during the week from Nov. 17–23, a new record and a rise of 39 percent over last week.
A version of this article originally appeared on our sister website TVBEurope.