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OMS Streams With Triton Digital

Netherlands-based radio sales house will use the technology to monetize, stream online audio content

Netherlands-based radio sales house OMS has chosen Triton Digital to monetize and stream its online audio content.

Triton Digital says that OMS will use its Content Delivery Network to stream its radio and internet music stations to listeners throughout the country. OMS will also implement the Triton Advertising Platform, Tap Live, to monetize those programs.

In addition, it says that programmatic audio advertising on OMS will be accessible to advertisers through Triton’s global digital audio marketplace, a2x.

“With their unparalleled technology stack and expertise in the online audio space, we are proud to work with Triton to deliver the best streaming experience to listeners of our new label, OMX, and to deliver a significant marketing opportunity for our advertising partners,” said Joris van der Pol, OMS general director.