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Spotify Megaphone Is Open in Four Euro Countries

The platform is now available to podcasters in Germany, Spain, Italy and France

Spotify said its Megaphone podcasting platform is now up and running in Germany, Spain, Italy and France.

The company said podcast listening in Europe now reaches 20 to 30% of internet users in those markets. It cited a report from eMarketer. Further, it said Euro podcast ad spending is expected to grow more than 50% by 2023, according to IAB Europe.

[Related: “Spotify Expands Audience Network”]

Megaphone launched six years ago and was acquired by Spotify less than a year ago.

Spotify said about 30% of the top 200 shows on Spotify and on Apple are hosted on Megaphone.

The platform provides tools for creating, measuring and monetizing podcasts.