Spotify said its Megaphone podcasting platform is now up and running in Germany, Spain, Italy and France.
The company said podcast listening in Europe now reaches 20 to 30% of internet users in those markets. It cited a report from eMarketer. Further, it said Euro podcast ad spending is expected to grow more than 50% by 2023, according to IAB Europe.
[Related: “Spotify Expands Audience Network”]
Megaphone launched six years ago and was acquired by Spotify less than a year ago.
Spotify said about 30% of the top 200 shows on Spotify and on Apple are hosted on Megaphone.
The platform provides tools for creating, measuring and monetizing podcasts.