Arbitron Adds TV Measurement in PPM

Jun 24, 2009 3:33 PM

Columbia, MD – Jun 23, 2009 – Arbitron has released ARB-TV, a suite of audience measurement services to measure away-from-home television viewing. The services uses the Arbitron Portable People Meter (PPM) to gather data.

The ARB-TV service is not part of a regular syndicated rating service accredited by the MRC, and Arbitron has not requested accreditation.

Arbitron Restarts PPM Commercialization

Arbitron notes it has been working with the Media Rating Council to achieve MRC accreditation for the PPM in all Arbitron markets…

Arbitron Adds PPM VIP Service

The user-controlled, Web-based, telephone wakeup and reminder service is designed to improve compliance by increasing the day-to-day contacts between the PPM respondents and Arbitron’s ongoing panel relations efforts…