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Arbitron Adds TV Measurement in PPM

Arbitron Adds TV Measurement in PPM

Jun 24, 2009 3:33 PM

Columbia, MD – Jun 23, 2009 – Arbitron has released ARB-TV, a suite of audience measurement services to measure away-from-home television viewing. The services uses the Arbitron Portable People Meter (PPM) to gather data.

The ARB-TV service is not part of a regular syndicated rating service accredited by the MRC, and Arbitron has not requested accreditation.

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