WASHINGTON�The National Association of Broadcasters� NAB Labs is investing more in the startup business, having announced it participated in a Series Seed financing for Antenna.
The startup technology company has built and launched an online platform that allows users to react to and interact with mobile and Web content, as well as the ability to measure audience sentiment from these reactions.
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A free engagement tool, Antenna�s platform is designed to boost website metrics and build community. Antenna also features an upgraded service that enables the sharing of content based on engagement and user feedback versus page views and clicks.
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Currently, Antenna has 55 publishers using its free platform, including Perez Hilton, Dlisted and Okay Player.
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NAB Labs was created in 2012 with the intention of fostering innovation and continue to grow radio and broadcast television.�
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