WASHINGTON�Seeing media companies dealing with an increasingly diverse number of audiences, the National Association of Broadcasters announced a new one-day conference for the 2016 NAB Show in Las Vegas.
The Multicultural TV & Video Conference will feature a series of panels and speakers focusing on how broadcasters and other content distributors can best monetize and reach multicultural audiences, via advertising, talent and publicity.
Retired boxer,�Olympic gold medalist and former world champion Oscar De La Hoya (shown at right) will keynote the conference, with the opening session �Rolling With the Punches: Launching New Channels for Diverse Audiences.�
�As our society becomes increasingly multicultural, it creates unique challenges and opportunities for television and video content providers striving to reach diverse audiences in meaningful ways,� said NAB EVP of Communications Dennis Wharton. �We are pleased to present a new conference at NAB Show dedicated to this important issue.�
At least two other conference sessions have been set in stone for the Multicultural TV & Video Conference track:
- �How Do Diverse Voices Matter?� running 10:45-11:45 a.m.
- �Getting to Know You: More Research + More Data = More Viewers?� running 2:30-3:15 p.m.,
NAB plans to add another panel looking at multicultural audiences on second screen devices and will announce more speakers from broadcast, cable and digital platforms.
The Multicultural TV and Video Conference will be produced by event production company Schramm Marketing Group, with Google as a platinum sponsor.
A version of this article originally appeared on the website of B&C, the sister publication of Radio magazine.�