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Wide Orbit WO Traffic 5.2

Wide Orbit WO Traffic 5.2

Jun 1, 2010 12:00 PM, by Erin Shipps, associate editor

Sales, traffic and billing software
Feature enhancements to WO Traffic software include bi-directional integration with dominant agency systems provider Donovan Data Systems via WO Central and support for cable network operations. WO Traffic, allows companies to manage multiple stations, channels and networks, as well as multiple mediums, including radio, digital display and mobile, all on a single system and database. Its new integration streamlines buy and sell transactions between agencies and stations. Additional enhancements are focused on functionality to improve client station’s day-to-day workflow, such as delivering access to full revision history of orders and providing the ability to transfer booked orders among account executives using effective dates.
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