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Wide Orbit WO Traffic 6.5

Wide Orbit WO Traffic 6.5

May 6, 2011 1:00 AM, By Erin Shipps, senior associate editor

Trafficking software

This upgrade includes new tools to tag programming for spot placement compatibility or copy violations, create custom, multi-level order approval workflows and book, bill and report on detailed non-linear Internet campaigns. WO Traffic v6.5 enables media companies to manage multiple stations, channels and platforms, as well as multiple media from a single system. WO Traffic is a scalable, enterprise-wide solution with real-time, flexible reporting that delivers visibility and control at all levels of a media business.
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