'Personalized Media' Are a Hit With Young People - Radio World

'Personalized Media' Are a Hit With Young People

'Personalized Media' Are a Hit With Young People
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"What really sets today's youth apart is the expectation that they can customize and personalize everything in their world and daily experiences in ways previous generations never could."
That's one of the findings of a study by Yahoo and OMD of consumers ages 13 to 24.
The press release is here.

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