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‘Riff 2’ Will Take Over WRIF for a Weekend

Greater Media station WRIF in Detroit will use its main signal to promote its multicast "side channel" next weekend.

Greater Media station WRIF in Detroit will use its main signal to promote its multicast “side channel” next weekend.

The heritage rocker markets it this way: Listeners “are going to be in for a surprise the weekend of Jan. 20-21, as WRIF’s HD side channel, Riff 2 invades the airwaves.

The ‘Riff 2 Weekend’ will begin Saturday, Jan. 20 at 6 a.m. and continue all weekend through Sunday night. WRIF listeners will get a taste of what RIFF2 has to offer, including an eclectic mix of local artists, alternative, hip-hop, punk and indie-rock. In addition, listeners will hear Riff 2’s on-air staff, including Suzy Cole, Mark Pennington, Trey and Hightower.”

Its multicast programming launched in the summer of 2005; the station’s efforts have been profiled in Radio World. The RIFF 2 program director is Mark Pennington. Programming can be heard on multicast HD receivers or via www.riff2.com.

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