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Ad Council Offers One-Stop PSA Shopping

PSA Central offers multimedia campaign content for 50 national campaigns

The Ad Council launched a new version of PSA Central, its digital distribution platform, creating one source for its public service announcements.

The platform provides access to broadcast-quality television spots in HD and SD formats, as well as radio, print, online, mobile and outdoor media ads for use by more than 33,000 media outlets nationwide.

The new site enables users to email PSAs directly and save them to internal and external servers. Users can search by media type, file format, issue area, target audience and other preferences. The site also includes a free and secure cart feature for placing orders, and it will remember user profile and activity. The platform utilizes the cloud and leverages a content delivery network for delivery.

“The all-new PSA Central platform will make it easier for Clear Channel’s local markets to identify, access and support the most relevant issues facing their communities,” said Jessica King, director of community engagement for Clear Channel, according to a release.