Zeno Media has announced that it is offering its streaming and podcast customers HTTP live streaming, or HLS support.
The protocol allows streams and podcasts to be offered as small, time-sliced segments, improving start times and adapting audio quality to each listener’s connection.
The segment-level request data HLS offers can also provide a clearer picture of consumption and completion patterns of streams and podcasts, the company said.
HLS also allows for more modern ad options, which it said supports more precise mid-roll opportunities and server-side insertion paths.
Zeno Media said that it also expects to offer video streaming services for its partners and publishers in the first quarter of 2026.
